Real gastronomy,
free from artifice
A gastronomic marketing agency and strategic consultancy for restaurants and food and beverage brands
Humo Food Studio works with restaurants, chefs and food and drink brands that understand gastronomy as culture, craft and business.
We are gastronomic curators
We support projects with soul — rooted in the product, respectful of craft, and committed to originality with purpose. We believe in real gastronomy, because authenticity, when thoughtfully conceived and well communicated, works.
At Humo Food Studio, we combine gastronomic consultancy, brand strategy, digital communication and content creation for restaurants and food and drink brands.
We define and structure projects from concept to positioning, aligning identity, experience and business with strategic vision.
Humo Food Studio trabaja con restaurantes, chefs y marcas de alimentación y bebidas que entienden la gastronomía como cultura, oficio y negocio.
En Humo Food Studio combinamos consultoría gastronómica, estrategia de marca, comunicación digital y contenido para restaurantes y marcas de alimentación y bebidas.
Definimos y ordenamos proyectos desde el concepto hasta su posicionamiento, alineando identidad, experiencia y negocio con visión estratégica.
Gastronomic Services
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Strategic Gastronomy Consultancy
We support restaurants, F&B projects and gourmet brands in defining their concept, positioning and business model. We analyse context, product and market to build gastronomic projects that are viable, coherent and distinctive. At Humo Food Studio, we work from the very foundation to identify real opportunities and challenges, bringing a comprehensive strategic perspective and strong gastronomic judgement.
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Gastronomic Branding
We create gastronomic brands with substance. Identities built on coherent, functional and memorable concepts rooted in the culinary soul of each project. We guide restaurants and gourmet brands through creation, repositioning and consolidation processes, carefully shaping every visual, narrative and experiential detail.
- Gastronomic concept development & naming
- Visual identity & brand guidelines
- Menu design & visual marketing
- Gastronomic copywriting
- Packaging for food & drink brands
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Digital Communication & Social Media for Hospitality
We ensure your profiles reflect what makes you unique. We translate the essence of each project into clear, honest and commercially effective gastronomic communication. We design digital gastronomy communication strategies aligned with business objectives, product and audience, carefully defining tone of voice, narrative and brand consistency.
- Initial complimentary audit
- Digital strategy & positioning
- Social media & content strategy
- Tone of voice, narrative & gastronomic storytelling
- Profile management for restaurants and gourmet brands
- Analysis & reporting
- Online reputation management
- Media and platform visibility within the gastronomy sector
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Gastromarketing
We understand gastromarketing as the application of strategic marketing to the hospitality business, focused on visibility, bookings and profitability. We activate gastronomic visibility with purpose. Strategic hospitality marketing that connects product, content and digital presence to generate brand awareness, reservations and real business opportunities.
- Local SEO & Google Business Profile
- Online reputation management
- Email marketing
- Digital advertising
- Influencer & gastronomic media outreach
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Gastronomic Content
We create gastronomic content for digital, editorial and commercial platforms, designed to build brand and generate business. We produce photography, video, food styling, podcasting and organic content for social media, websites, campaigns and editorial projects.
Product, light and authenticity in service of gastronomic identity.
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Functional Web Design for Restaurants and Gourmet Brands
We design clear, functional and conversion-driven websites for restaurants, focused on bookings, enquiries and brand positioning. Digital projects aligned with gastronomic identity and user experience.
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Gastronomy Consultancy for Launches & Repositioning
We specialise in restaurant and gastronomy concept launches and repositioning, from initial concept through to profitability. We bring structure, gastronomic expertise and strategic business vision to hospitality projects in development or already operating.
- Concept definition & positioning
- Gastronomic proposal: menu, wine list and retail offering
- Comprehensive launch consultancy
- Experience design: front of house, delivery & brand
- Menu engineering & pricing strategy
- Project audits & optimisation
Clients
Restaurants
El Coto de Quevedo · SaVida Wine Restaurant · CQ (Work in progress)
Comprehensive Consultancy for Restaurant Launches
CQ (Work in progress)
Branding, Packaging & Visual Identity
Odeimos Doughnut Shop · Baicon Studio · SaVida Wine Restaurant · Humo Food Studio
Menu & Card Design
Ultramarinos de Coso · La Mucca · La Pescadería · SaVida · Magadán · Menuboard Restauración Organizada
Delivery
Deleito
F&B / Retailers
Hipercor · El Corte Inglés · Mahou San Miguel · Cervezas Alhambra
Ode to the Kitchen
We tell the story of cuisine from the inside.
We create organic gastronomic content that makes mouths water through honest, visual and contemporary storytelling — designed to move people and drive conversion. We make gastronomy desirable, coherent and commercially effective. This approach to gastronomic content underpins our work in digital communication and social media for restaurants and brands.
Who we are
A brand is the essence of the people who build it.
Humo Food Studio is a gastronomy consultancy specialising in strategy, branding, concept and experience for restaurants, chefs and food and drink brands.
Led by Beatriz Vázquez, strategist and gastronomic curator with over 15 years of experience, Humo Food Studio works from the origin — the product, the kitchen and the intention — to build gastronomic brands that are coherent, authentic and built for longevity.
Projects where creativity and business coexist, and where concept translates into real decisions: identity, narrative, space and experience.
Humo Food Studio is based in Madrid, with strong ties to Cádiz, supporting gastronomic projects nationwide.
How we work at Humo Food Studio
We connect creativity and business. We design gastronomic projects with purpose, coherence and long-term vision.
We believe in:
- Real and authentic gastronomy and communication, free from artifice.
- The joy of sharing and the power of gastronomy to make us feel alive.
- The beauty of everyday moments and small gestures done well.
- Projects with a clear purpose, developed with judgement and business vision.
We care about the details that transform the everyday into an authentic and memorable experience.
A Network that strengthens every project
We collaborate with a network of specialists activated according to each project: designers, gastronomic photographers, filmmakers, architects, web developers, digital strategists, executive chefs and leading sommeliers.
Each team is carefully selected to ensure coherence and excellence at every stage of the process.
A network united by one shared principle: a genuine passion for gastronomy, product and craft.
Contact
Every gastronomic project has something to say. Let’s make sure it’s heard clearly.
At Humo Food Studio, we believe that when there is product, craft and authenticity, it deserves to be communicated with purpose and discernment. If you have a restaurant, a brand or a gastronomic idea in development, we would love to hear from you and help you shape it.
[MAD]
Calle Drácena, 34.
28016 Madrid
+34 637 40 24 37
[CÁ]
Calle Salmón, 6.
El Puerto de Santa María
11500 Cádiz
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